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Executive Team

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Dallas Smith


Dallas Smith was appointed as Chief Executive Officer for Petrotranz October 2018 after more than 5 years in senior management roles with the organization.

Mr. Smith joined Petrotranz in March of 2013 as Director, Technical Solutions. His initial key responsibility was to ensure successful adoption and deployment our newest system; the Petrotranz Data Exchange (PDX). In 2014, Dallas became Vice President, Operations. This brought on a more expanded role requiring his involvement in strategic planning, success of daily operations through customer support, technical integrations and overall infrastructure stability.

Following the successful close of the Daily Mail General Trust's ("DMGT") acquisition of Petrotranz, Mr. Smith was further promoted and assumed the role of COO in November 2016. Dallas has been instrumental in driving profitability and efficiency throughout the organization.

Dallas Smith oversees a diverse and growing team and is focused on continuing to strengthen the organizations presence across the region while ensuring fiscal responsibility from the top down. Delivering an extremely elevated level of customer experience excellence consistently, is something Mr. Smith is passionate about. "The simple desire to make people happy and leave them with a sense of satisfaction, is one of the most important attributes of a Petrotranz team member", he says.

Over the last 25 years, Mr. Smith has demonstrated a very strong and proven track record of success. Dallas' drive to always over-deliver on the customers' needs has proven to be a valued asset in his past roles with such organizations as Neo Systems, Zedi, and Pengrowth. Dallas also took his own dot-com venture to large scale success in 2001-2003 as co-founder and Vice President of Technology.

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Gale Robins


Gale Robins currently serves as Senior Director, Customer Success at Petrotranz. As a member of the executive team, she is responsible for helping formulate Petrotranz's corporate strategy and for the oversight of its corporate Objectives and Key Results (OKRs) program. Gale is passionate about the design and development of customer-centric solutions. She is the steward of Design Thinking, Jobs-To-Be-Done, Lean and Agile practices at Petrotranz; instilling empathy and alignment with our customer's needs and ensuring the delivery of exceptional value.

Gale joined Petrotranz in 2013 as an Industry Consultant and then in 2016 she assumed the role of Strategic Operations Consultant. She was appointed to the role of Senior Director, Customer Success in May 2018.

Ms. Robins has over 30 years of oil and gas management, technology and consulting experience in both the private and public sectors. Prior to Petrotranz, Gale served as an Executive Director at Baiona Inc. and at the Alberta Department of Energy.

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Jason Turner


Jason Turner joined Petrotranz in July of 2012 as the Vice President, Research & Development. This was not Jason's first exposure to the Petrotranz platform and organisation as he had previously served as the lead architect on the Petrotranz Crude Oil Transportation System ("COTS") since inception in 2007. In his current role as Petrotranz's Senior Director, DevOps, Jason is responsible for all the process driven research aspects of platform development, the IS requirements and maintenance of Petrotranz's industry solutions.

As a senior software developer with Pandell Technology from 2005 to 2012 Jason was part of many large web based software application projects. Jason gained previous oil and gas industry experience as a data analyst/programmer with Nexen Inc. from 2002 to 2005 and through his work with Acanthus Resources Ltd. in 2001. In 2003 Jason received a Bachelor of Management degree with Honours in Information Systems from the University of Lethbridge.

In his free time Jason enjoys spending time with his two children, staying active golfing, running, biking, and skiing. In the winter Jason is an avid hockey fan who enjoys helping coach his son's hockey team, playing himself, and watching his favorite amateur and professional hockey teams.