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Executive Team

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Dallas Smith

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Dallas Smith was appointed as Chief Executive Officer for Petrotranz November 2018 after more than 5 years in senior management roles with the organization.

Mr. Smith joined Petrotranz in March of 2013 as Director, Technical Solutions. His initial key responsibility was to ensure successful adoption and deployment our newest system; the Petrotranz Data Exchange (PDX). In 2014, Dallas became Vice President, Operations. This brought on a more expanded role requiring his involvement in strategic planning, success of daily operations through customer support, technical integrations and overall infrastructure stability.

Following the successful close of the Daily Mail General Trust’s ("DMGT") acquisition of Petrotranz, Mr. Smith was further promoted and assumed the role of COO in November 2016. Dallas has been instrumental in driving profitability and efficiency throughout the organization.

Dallas Smith oversees a diverse and growing team and is focused on continuing to strengthen the organizations presence across the region while ensuring fiscal responsibility from the top down. Delivering an extremely elevated level of customer experience excellence consistently, is something Mr. Smith is passionate about. "The simple desire to make people happy and leave them with a sense of satisfaction, is one of the most important attributes of a Petrotranz team member", he says.

Over the last 25 years, Mr. Smith has demonstrated a very strong and proven track record of success. Dallas' drive to always over-deliver on the customers' needs has proven to be a valued asset in his past roles with such organizations as Neo Systems, Zedi, and Pengrowth. Dallas also took his own dot-com venture to large scale success in 2001-2003 as co-founder and Vice President of Technology.

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Richard Weston

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As a co-founder of Petrotranz, Mr. Weston has served as the organizations Chief Financial Officer since its inception in 2007. Mr. Weston is an operational leader with an eye for detail. Responsible for the companies Financial, HR and Legal operations, he has a proven track record of building and improving a company’s business processes, policies and management reporting systems to attain efficient and effective operations and real-time reporting. In addition to his CFO duties, Mr. Weston is the primary representative for fulfilling the obligations for the Crude Oil Logistics Committee ("COLC") and Industry Technical Committee ("ITC").

Previously and during the early years of Petrotranz, Mr. Weston contracted himself out as a "CFO for Hire" for start up companies, assisting them with building their Admin, Finance, HR and Legal processes to a point where either a full time CFO was required or a successful exit was achieved. He has been involved in taking 5 companies to successful exits as well as taking another 5 companies to a point where a full time CFO was required.

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Gale Robins

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Gale Robins currently serves as Chief Strategy and Solutions Officer (CSSO) at Petrotranz. She is responsible for working with the Executive Team to formulate Petrotranz’s corporate strategy and for the oversight of its corporate Objectives and Key Results (OKRs) program. Gale is passionate about the design and development of customer-centric solutions. She is the steward of Design Thinking, Jobs-To-Be-Done, Lean and Agile practices at Petrotranz; instilling empathy and alignment with our customer’s needs and ensuring the delivery of exceptional value.

Gale joined Petrotranz in 2013 as an Industry Consultant and then in 2016 she assumed the role of Strategic Operations Consultant. She was appointed to the role of Chief Strategy and Solutions Officer in May 2018.

Ms. Robins has over 30 years of oil and gas management, technology and consulting experience in both the private and public sectors. Prior to Petrotranz, Gale served as an Executive Director at Baiona Inc. and at the Alberta Department of Energy.

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